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1970s · KITCHEN DESIGN
Why Avocado Green Took Over the American Kitchen
Explore the cultural and design forces that made avocado green the defining color of 1970s kitchens.
THEN VS NOW
The Cost of Home,
Then and Now
Homes may look different, but the journey to own one has always been a story.
THEN • 1978
$54,300
Average new home price in the U.S.
Source: U.S. Census Bureau
VS
NOW • 2026
$480,600
Average new home price in the U.S.
Source: U.S. Census Bureau
YOUTUBE COMPANION
The Death of the Sunken Living Room
Watch the fuller story with archival imagery and details that did not fit into the article.
THE NOSTALGIC DECORATOR
Design Stories Worth Remembering
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