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THEN VS. NOW

A split-view comparison of a modest 1970s suburban ranch home and a sleek modern 2020s house in warm golden light.

Explore how the cost, value, and real estate appeal of residential and hospitality design have changed over time.

Featured story image — 1970s avocado green kitchen

1970s · KITCHEN DESIGN

Why Avocado Green Took Over the American Kitchen

Explore the cultural and design forces that made avocado green the defining color of 1970s kitchens.

BROWSE BY DECADE

1970s

Bold colors & patterns

Big ideas & new luxury

Comfort & tradition

Minimal, modern, & more

What Homes Really Cost: Then vs. Now

What Homes Really Cost: Then vs. Now

What buying, renovating, furnishing, and owning a home really cost then versus now — sourced, honest cost comparisons across every decade. ...more

Then vs Now

August 11, 20264 min read

THEN VS NOW

The Cost of Home,
Then and Now

Homes may look different, but the journey to own one has always been a story.

THEN • 1978

Historical 1978 house

$54,300

Average new home price in the U.S.

Source: U.S. Census Bureau

VS

NOW • 2026

Present day 2024 house

$480,600

Average new home price in the U.S.

Source: U.S. Census Bureau

YouTube companion video

YOUTUBE COMPANION

The Death of the Sunken Living Room

Watch the fuller story with archival imagery and details that did not fit into the article.

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